The Lotus Emira is an all-new mid-engined premium sports car that perfectly embodies the ongoing transformation of the Lotus business and brand.
It features all the hallmarks that the automotive world has come to expect from a Lotus - striking design, thrilling dynamic performance delivering best-in-class ride and handling, outstanding aerodynamics and an unrivalled experience 'For The Drivers'.
Building on the legacy of the Elise, Exige and Evora, the Emira represents a quantum leap forward for Lotus. Those instantly recognisable brand signatures and core values have been combined with a paradigm shift in levels of practicality, comfort, functionality and technology.
Matt Windle, Managing Director, Lotus Cars commented: "The Emira is a game-changer for Lotus. It stands as a beacon of everything we have achieved to date in the transformation of the business, the embodiment of our progress. It is a highly significant milestone on our path to becoming a truly global performance car brand."
The Lotus Emira has been developed on a new lightweight bonded aluminium chassis, technology pioneered by Lotus and which remains an intrinsic part of the company's sports car DNA. That innovative vehicle architecture is wrapped with a bold and sculpted design using cues clearly developed from the Evija. Key dimensions of the Emira are length 4,412mm; width 1,895mm; height 1,225mm; and wheelbase 2,575mm.
First customer cars will start to be delivered around the world from next spring. Powering the Emira will be a choice of two petrol engines, both globally respected for their performance characteristics. At launch, the first cars will be available as limited-production 'First Edition' models powered by the much-loved and Lotus-honed 3.5-litre V6 which cut its sports car teeth powering the Exige and Evora.
Two petrol engines are available, a Lotus-engineered 2.0-litre four-cylinder unit from technical partner AMG, and the much-loved and characterful 3.5-litre V6 from the Exige and Evora. Each is calibrated by Lotus to provide a unique and distinctive character for maximum driver engagement.
An everyday sports car that sets new standards for practicality, comfort and functionality
Richard Moore, Executive Director, Engineering, Lotus, commented: "Lotus customers around the world have rightly come to expect outstanding dynamic performance from our sports cars, and they will undoubtedly get that with the Emira. Like every great Lotus it has that element of theatre, for example, the visible gearshift mechanism on manual cars and the exposed throttle actuator in the V6 engine bay."
He added: "What will surprise and delight sports car customers the world over is the level of practicality, functionality and comfort which sets new standards for Lotus."
From the very first discussions Lotus wanted the Emira to be an 'every day' sports car, delivering a usability and practicality to support that with levels of comfort and desirability for total comfort over long-distance cruising. To that end, it sets new standards for Lotus and is better than ever for the tallest and shortest drivers. There is more space between the occupants as well.
As for the price, well Lotus has released the Emira with a £60,000 price tag which translates to just over Php 4M.
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