The first performance hybrid from Mercedes-AMG is entering series production, drawing upon technologies from Formula 1. The concept includes a distinctive drive layout with an electric motor and battery on the rear axle as well as a high-performance battery developed in-house.
The Mercedes-AMG GT 63 S E PERFORMANCE combines superior performance and impressive driving dynamics with maximum efficiency thanks to its special powertrain. The E PERFORMANCE model thus transfers the DNA of AMG Driving Performance into the electrified future. The combination of 4.0-liter V8 biturbo engine and electric motor generates a system output of 831 hp and a maximum system torque of more than 1,400 Nm. The electric drive's immediate response at the rear axle, rapid torque build-up and improved weight distribution make for a new, highly dynamic driving experience.
As in Formula 1, the battery is specifically designed for fast power delivery and draw. The electric range of 12 kilometers (7 miles) allows a practical operating radius, for example in the city or in residential areas. Mercedes-AMG is breaking new ground in communication on electrification together with brand ambassador will.i.am: The world-famous musician and multiple Grammy Award winner is the protagonist of the marketing campaign "Everything but quiet". He not only contributed to the concept, but also wrote an exclusive song for the release video.
"With the new Mercedes-AMG GT 63 S E PERFORMANCE we are transporting our brand DNA into an electrified future. In doing so, we are following our own technical path, which is what has always made AMG so special and desirable. Developed entirely in Affalterbach, the performance hybrid offers a fascinating level of driving dynamics and rightly bears our new technology label E PERFORMANCE. With this new concept, we are also opening up to new target groups who will experience Mercedes-AMG as the performance luxury brand of the 21st century. Our departure into AMG-typical electrification is flanked by a large-scale campaign. And I am delighted that we have also been able to win over a special partner for this in the form of superstar will.i.am, who we have been able to inspire with our technology," says Philipp Schiemer, Chairman of the Board of Management of Mercedes-AMG GmbH.
AMG Performance steering wheel in a twin-spoke design
The standard AMG Performance steering wheel with its distinctive twin-spoke design and seamlessly integrated control buttons also offers tangible and visible added value. The three rounded twin spokes combine strength with lightness. The round AMG steering wheel buttons impress with brilliant displays and their perfect turn-and-press operating logic. This allows important driving functions and all driving modes to be controlled without having to take one's hands off the steering wheel. As a new feature, it is possible to select the regeneration levels of the hybrid drive via the steering wheel buttons.
Many individual choices are available in the interior. Exclusive colors emphasize either the sporty or luxurious side of the new flagship model - for example the combination of Exclusive nappa leather in titanium grey pearl/black with contrasting topstitching in yellow or fine Exclusive nappa leather in truffle brown/black in the STYLE trim (diamond stitching). In addition there is a choice of five further colors in Exclusive nappa STYLE leather: sienna brown, classic red, yacht blue, deep white and neva grey. The seats in the front and rear are completely single-tone in the chosen interior color, as are the armrests in the doors, the leather edging of the floor mats and the steering wheel rim.
The details of the AMG-specific Performance hybrid drive: combustion engine in the front, electric motor in the rear
In the AMG GT 63 S E PERFORMANCE, the 4.0-liter V8 biturbo engine is combined with a permanently excited synchronous electric motor, a high-performance battery developed in Affalterbach and the fully variable AMG Performance 4MATIC+ all-wheel drive system. The combination of the 4.0-liter V8 biturbo engine and electric motor generates a system output of 831 hp and a maximum system torque of more than 1,400 Nm. The driving performance of the most powerful series-production vehicle from Affalterbach to date is correspondingly impressive: acceleration from 0-100kph takes just 2.9 seconds, and 200 km/h (125 mph) is reached in less than ten seconds. Acceleration only ends at 316 km/h.
The 150 kW (201 hp) electric motor is positioned at the rear axle, where it is integrated with an electrically shifted two-speed gearbox and the electronically controlled limited-slip rear differential in a compact electric drive unit (EDU). Experts refer to this layout as a P3 hybrid. The lightweight high-performance battery is also located above the rear axle.
The new AMG GT 63 S E PERFORMANCE transports the DNA of AMG Driving Performance into an electrified future. Accordingly, "Everything but quiet" is the essential theme and claim of the campaign film for the presentation of the new model. The centerpiece is a 60-second film devised and directed by British star photographer and director Rankin as a sophisticated interplay of characteristics shared by the two game- changers will.i.am and the AMG GT 63 S E PERFORMANCE.
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