Black Badge family defines taste patterns of a new generation of super-luxury consumer
Cullinan introduced as darkest, most urban expression of a Black Badge motor car yet
First time marque’s proprietary Architecture of Luxury has undergone Black Badge treatment
6.75-litre V12 engine now delivers increased power (600PS) and torque (900NM)
Drivetrain and chassis re-engineered for enhanced dynamic performance
Curated collection debuts striking Forge Yellow leather and Technical Carbon veneer
Bespoke alloy wheel introduced in Black Badge house style
Infinity lemniscate symbol continues to codify noir expression of Rolls-Royce
At the Geneva Motor Show in March 2016, Rolls-Royce Motor Cars presented Black Badge; a permanent Bespoke family of motor cars that defined the taste patterns of an emerging generation of super-luxury consumer. These unapologetic and highly dynamic products responded to those who refused to be defined by traditional codes of luxury and did much to attract new customers to the marque, reassured by Rolls-Royce’s fluency in their bold aesthetic and uncompromising lifestyle requirements.
Rolls-Royce debuted Black Badge with Wraith and Ghost in 2016 followed by Dawn in 2017. Today, the family is completed with the introduction of Black Badge Cullinan: the darkest and most urban statement of Black Badge yet.
Cullinan Goes Black
Created to satisfy overwhelming demand from younger, more adventurous clients, Cullinan in its silver badge guise, was launched to global acclaim in 2018, immediately becoming the world’s pinnacle super-luxury SUV. Combining luxury in its purest form with genuine practicality and off-road capability, Cullinan unequivocally delivered on the promise of an experience that is Effortless, Everywhere.
The Rolls-Royce of SUVs did much to reach a new group of clients looking for unfettered access to the world’s wildest places and most enriching experiences. Yet, within this group exists a subset of individuals who seek to subvert the motor car’s domineering presence by permanently cloaking it in the night. Cullinan has conquered the world’s wildest reaches. Now it is time for Black Badge Cullinan to conquer new urban frontiers.
Black Badge Cullinan Exterior: The King of the Night
While clients can draw on the marque’s 44,000 ‘ready to wear’ paint options or commission an entirely individual Bespoke hue, it is anticipated that many will opt for Black Badge’s signature Black. Multiple layers of paint and lacquer are meticulously applied and hand-polished 10 times at the Home of Rolls-Royce in Goodwood, West Sussex, representing the most comprehensive surface finish process ever applied to a solid paint colour. The depth and intensity of Black Badge Cullinan’s coachwork serves as the perfect canvas upon which to throw a contrasting hand-painted Coachline into stark relief.
On the prow of the motor car lies the defining expression of Black Badge. The Spirit of Ecstasy mascot, which has taken many forms throughout the marque’s history, is presented in high gloss black chrome. For the first time this finish extends onto its mounting plate, creating the darkest Black Badge yet.
The ‘Double R’ badge on the front, flanks and aft invert to become silver-on-black, while chrome surfaces such as the front grille surround, side frame finishers, boot handle, boot trim, lower air inlet finisher and exhaust pipes are darkened. While they appear black, the vertical grille bars remain polished, reflecting the blackened surfaces that surround them to add a frisson of movement that hints at the motor car’s dynamic intent.
The overall effect artfully simplifies and enlarges the motor car’s exterior design graphics, emphasising its imposing proportions and confident stance. This is further dramatised by all-new 22-inch forged alloy wheels, reserved exclusively for Black Badge Cullinan.
The gloss black and polished design also creates the perfect stage for the marque’s first ever coloured brake caliper. The high gloss Red paint has been specifically developed to withstand the rigours of elevated temperatures generated by the motor car’s uprated braking system while still offering a perfectly smooth finish befitting of Rolls-Royce.
Black Badge Cullinan Interior: Superlative comfort. Audacious design
The marque’s Colour and Trim experts gently sensationalised the engineering substance of Black Badge, seamlessly blending superlative comfort, bold aesthetics, advanced materials and precise, meticulous craftsmanship.
This ethos is perfectly embodied by Black Badge Cullinan’s Technical Carbon veneer. In the spirit of Sir Henry Royce’s founding philosophy, “When it does not exist, design it”, a collaboration between the marque’s designers, engineers and craftspeople saw the creation of a new luxury material. Inspired by masterpieces of urban architecture, a naked-weave carbon-fibre finish has been developed to create highly accurate repeating geometrical shapes that produce a powerful three-dimensional effect.
Each leaf of Technical Carbon is finished with six coats of lacquer before being left to cure for 72 hours then hand-polished to Rolls-Royce’s hallmark mirror finish. This process takes 21 days and is only deemed complete once every piece is inspected by a craftsperson to ensure complete reflective uniformity across each of the 23 pieces within the car.
Starlight Headliner has joined historical Rolls-Royce iconography such as the Spirit of Ecstasy, Pantheon Grille and ‘Double R’ monogram. Its presence in Black Badge Cullinan intensifies the cabin’s ambience by casting a low light over the lavish leather seats. Presented in fine Black leather, handwoven with 1344 fibre optic lights, it is a true reflection of the sky at night and incorporates eight brilliant white shooting stars that dart at
A final touch completes the interior seating: the Infinity lemniscate motif is embroidered into the fold-down rear arm-rest as an elegant reminder of the power contained within. This simple but potent symbol is also incorporated in the illuminated treadplates and engraved on the clock face, itself framed by brushed and darkened steel case. Red-tipped clock hands and instrument display needles also serve as a discreet reminder of the motor car’s dynamic prowess.
Black Badge Cullinan Engineering. The Architecture of Luxury’s dark side
Black Badge is far more than an aesthetic treatment. In creating this class of motor car, it was of vital importance for Rolls-Royce to conceive a meticulously considered dynamic personality that perfectly harmonised with the motor car’s remarkable visual identity. Indeed, the exceptionally high expectations of the marque’s clients defined a rigorous testing protocol lasting more than three years to ensure that Black Badge Cullinan was relevant to their needs.
Key to the visceral thrill of Black Badge Cullinan is the Architecture of Luxury, Rolls-Royce’s proprietary all-aluminium architecture that debuted with Phantom. The sub-structure not only delivers extraordinary body stiffness but its flexibility and scalability allowed Cullinan to be fitted with all-wheel drive and four-wheel steering in its silver badged guise. These dynamic features have been comprehensively exploited and re-engineered for Black Badge while retaining the peerless quality of ride that has driven Rolls-Royce’s success.
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