Rolls-Royce Motor Cars has delivered a historic annual sales record in 2019, with a global performance unequalled in the company’s 116-year history. A total of 5,152 cars were delivered to customers in over 50 countries around the world, an increase of 25% on the previous high set in 2018. With these historic results, Rolls-Royce continues to make a meaningful contribution to the overall performance of its shareholder, BMW Group.
The company is pleased and proud to have delivered growth of 25% in 2019. Worldwide demand last year for Cullinan SUV has driven this success and is expected to stabilise in 2020.
Worldwide Sales Growth
Sales grew across all regions during the year, driven by strong customer demand for all Rolls-Royce models. The company reported significant sales growth in every one of its key global markets. North America retained top status (around a third of global sales) followed by China and Europe (including UK). Individual countries that achieved record sales results included Russia, Singapore, Japan, Australia, Qatar and Korea.
In 2019, Rolls-Royce motor cars were sold in more than 50 countries worldwide through a global network of 135 dealerships. As part of its commitment to long-term sustainable growth, Rolls-Royce announced two new dealerships during 2019 – Brisbane and Shanghai Pudong.
Strong Demand for All Models
Phantom retains its rightful place as the company’s pinnacle product, with Dawn and Wraith continuing to dominate their respective sectors; strong demand was experienced for all three models during the year. Cullinan, the marque’s new SUV, successfully translated the media plaudits and public acclaim into the largest advance order book and fastest post-launch sales growth of any Rolls-Royce model in history.
Cullinan: ‘Effortless Everywhere’ Delivering on its Promise
In its first full year of availability, Cullinan exceeded even the highest expectations raised by its successful launch. The world’s pre-eminent super-luxury SUV has become the fastest selling new Rolls-Royce model in history.
The fervour throughout the year around the arrival of Cullinan was matched only by the media and public sensation occasioned by the launch of Cullinan Black Badge, ‘The King of the Night’, in November. This completed the Black Badge family of unapologetic, dynamic products created for an emerging generation of super-luxury consumer; people who refuse to be defined by traditional codes of luxury, follow their own path and make their own rules.
Comments