Launched via Facebook Live, BMW Philippines unveils the new 7-Series
Gracefully sporting proportions and a progressive interpretation of luxury mark out the exterior design of the new BMW 7-Series. Its alluring bodywork reflects the supreme dynamics and exclusive comfort that shape the luxury sedan's unmistakable driving experience.
The latest edition of the 7-Series features neatly judged exterior flourishes, which underline its status and advanced technology even more intently. The design updates reach every area of the body and strengthen, above all, the confident presence with which the new BMW 7-Series sedan advertises its position as the brand's flagship model. The far-reaching exterior redesign accentuates the cultured elegance of the BMW 7-Series and takes in the front apron, bonnet, headlights, front side panels, rear bumper trim and rear lights.
The BMW 7-Series will continue to be offered in two body variants. The longer version of the luxury sedan has a wheelbase extended by 14 centimetres over the standard car - to 3,210 millimetres - and gives rear-seat passengers the extra space to match. The standard 7-Series (5,120 mm) and its long-wheelbase twin (5,260 mm) are both 22 millimetres longer than their respective predecessors. The new model's width (1,902 mm) and height (1,467 mm / long-wheelbase version: 1,479 mm) remain unchanged.
The extensive design refresh at the front end plays a particularly prominent role in giving the new BMW 7-Series its more powerful visual presence. Catching the eye most vividly is the significantly expanded surfacing at the front of the car, which now rises around 50 millimetres taller at its foremost point. The result is a verticality that projects the prestige and status of the luxury sedan.
Standard equipment for the new BMW 7-Series includes Adaptive LED Headlights with variable light distribution, adaptive and cornering light functions, and the BMW Selective Beam non-dazzling high-beam assistant. BMW Laserlight can be ordered as an option. This system employs a BMW Laserlight spotlight with Selective Beam to optimise the high beam function, whose range increases to a maximum 560 metres as a result. Blue elements inside the hexagonal light sources make a distinctive visual statement.
Newly designed side panels with upright Air Breathers
Handsomely resolved proportions, powerfully bulging surfaces and precisely drawn character lines shape the side view of the new BMW 7-Series. With long wheelbases and short overhangs, a flowing roofline and the Hofmeister kink (the upturned line at the trailing edge of the side window graphic), the luxury sedan isn't short of hallmark BMW design cues. Elsewhere, exterior mirrors attached to the window surround by a thin stalk strike a modern chord and further improve aerodynamics. And the front side panels have been treated to a thorough redesign, too. A precisely scored seam feeding into the bumper and headlights tunes neatly into the new lines of the front end.
The Air Breathers, in newly upright form, also exude precision, clarity and solidity. The air outlets integrated into the side panels now extend much further upwards and their trim strips form a 90-degree angle with the side trim elements, bringing the dominant verticality of the front and rear of the car to the flanks as well. The new design of the Air Breathers also optimises the flow of air through the wheel arches, which helps to reduce aerodynamically undesirable turbulence.
New rear-end design with full-width light strip
The rear of the new BMW 7-Series also includes fresh injections of modernity, elegance and presence. Here, the design makeover has upped the dominance of horizontal lines, emphasising even more keenly the wide and powerful over-the-wheels stance of the sedan. Added to which, the lines in the outer sections of the rear apron adopt the design language used for the air intake trim in the front apron. The exhaust system's tailpipes are edged in what are now wider chrome surrounds, split down the middle on the BMW M760Li xDrive V12 Excellence, and are integrated flush into the lower section of the rear apron.
The tailpipe edging comes in High-gloss Chrome as standard, in Cerium Grey on the BMW M760Li xDrive and in Black Chrome on cars with extended BMW Individual high-gloss Shadow Line. Painted in body colour as standard, the bumper trim comes in High-gloss Chrome in cars with Design Pure Excellence specification and also encompasses the tailpipe edging. The M Sport package includes a strikingly sculpted rear apron with a diffuser inlay painted in Dark Shadow metallic
The three-dimensional rear lights of the new BMW 7-Series are around 35 millimetres slimmer than on the outgoing car and cut a sophisticated and precise figure. Their light sources are all-LED and are positioned behind red and black surfaces arranged to emphasise the L-shaped contour of the rear lights. Other new features include a sharply defined and very slim light strip (it measures just six millimetres in width) sited below the chrome bar, which extends across the full width of the tailgate and connects the rear lights with each other. The chrome bar comes in Dark Chrome when extended BMW Individual high-gloss Shadow Line is specified and Cerium Grey on the BMW M760Li xDrive. The light strip also creates a discreetly illuminated accent when the daytime driving lights are switched on and teams up with the L-shaped taillights to generate a characteristic and highly distinctive night design at the rear of the new BMW 7-Series when darkness falls.
Interior and equipment
The more powerful presence and clear design idiom embodied by the exterior of the new BMW 7-Series are mirrored by a comprehensively enhanced interior design and a wealth of optimised equipment features. Generous levels of space, choice materials, harmoniously coordinated design details and exclusive workmanship combine to create a luxurious ambience that has been refined in every respect. Complementing the supreme performance and refinement of the powertrain and chassis technology, these attributes ensure that the new BMW 7-Series offers both driver and passengers an inspiring on-board experience moulded by a luxurious sense of wellbeing.
The progress associated with the new generation of this luxury sedan is reflected by advances such as the screen grouping formed by the instrument cluster and the Control Display, the extended functionality of its controls and further improvement of the infotainment systems. Trim strips, leather-covered surfaces and light sources make a greater contribution than ever to the exclusive flair of the new BMW 7-Series cabin. Optimised acoustic comfort also makes for an even more relaxing travel experience.
Expressive and harmonious: Exclusive Nappa leather and BMW Individual Merino full leather trim with extended quilting
The new BMW 7-Series comes as standard with Dakota leather upholstery, available in five different colours. A choice of six colour variants is offered for the optional Exclusive Nappa leather upholstery with extended appointments (standard for the BMW M760Li xDrive), while Exclusive Nappa leather with extended quilting is now available as a further option. The extensive, three-dimensional surface structure which is found on the front and rear seat cushions and backrests, the armrests integrated in the door trim and the centre console gives the interior an expressive and harmonious feel. In models equipped with the Executive Lounge or Executive Lounge rear console options, the high-quality quilting is also to be found on the rear centre armrest. The Exclusive Nappa leather trim with extended quilting is available in the colours Mocha and Cognac.
The BMW Individual fine-grain Merino full leather trim - which is available in six colours and features not only extended quilting but also contrast stitching and piping - uses materials of the very finest quality. The door shoulders, the upper part of the instrument panel and the lower part of the door linings are finished in fulled leather with this option.
The interior trim strips for the new BMW 7-Series inject the styling with yet more individual flair. New to the range are the particularly exclusive fine wood versions American Oak Dark with metal inlay and Poplar Grain Metallic Grey high-gloss. Both the trim strips and the instrument panel's chrome surrounds that border them are made individually for each car to ensure that their dimensions match down to the millimetre. The new design features also extend to the boot of the new BMW 7-Series, where a stainless steel insert in the loading sill makes a stylish quality statement. This feature is standard equipment on all model variants with the exception of the plug-in hybrids.
Enhanced acoustic comfort for an exclusive motoring experience
A series of judicious refinements have served to enhance the acoustic comfort aboard the new BMW 7-Series. The level of tyre noise reaching the rear compartment of the luxury sedans has been reduced effectively by the optimised shielding of the rear wheel arches. A further reduction in the interior noise level is attained through optimised sound insulation elements in the B-pillar area, the seatbelt outlet covers and the rear seat backrest. Laminated glass with an increased thickness of 5.1 millimetres is now used not only for the windscreen, but also for the side windows and rear window too. This new construction for the side and rear windows is standard for the BMW 750i xDrive, BMW 750Li xDrive and BMW M760Li xDrive models and is available for the other model variants as a component of the Rear Comfort Glass option.
The improved sound insulation is a significant factor in the superior level of motoring comfort provided by the new BMW 7-Series. The electric power windows of the luxury sedans also have new drive motors and control units which ensure precise power management, smooth movement and a consistent sound when the windows are lowered and raised. Another benefit of this newly improved system is the remarkable fluency of the transition stages at the beginning and end of window opening and closing. Optimised mounts for the diesel engines help to suppress vibrations on starting and during dynamic acceleration.
In-car experiences: wellness and relaxation while on the move
The Intelligent Personal Assistant even attends to the driver's sense of wellbeing with his Caring Car function. This includes vitality and relaxation programmes, which activate a carefully orchestrated combination of various functions - such as the air conditioning, seat massage, fragrancing or music - to refresh or relax the driver while they are at the wheel. The selected programme runs for a duration of three minutes.
The new BMW 7-Series additionally offers three different Experience Modes for the interior to choose from, which are geared perfectly to suit the driver's current mood and can be activated for as long as desired: Executive, Expressive and Wellbeing. Each of the different modes caters to the driver's needs by adjusting the lighting, air conditioning, fragrancing, seat massage, degree of shade, seat heating or seat ventilation accordingly (depending on the equipment features fitted). Quite apart from reducing stress and fatigue, this active enhancement of the driver's sense of comfort also has the effect of increasing road safety. The desired programme can be started with the help of the personal assistant by saying "Hey BMW, I'm tired" or "Hey BMW, activate Executive mode".
The BMW Intelligent Personal Assistant forms part of the standard specification in the new BMW 7-Series, together with the Live Cockpit Professional and new BMW Operating System 7.0, and is included free of charge for the first three years. The scope of functions can be extended with the Connected Package Professional.
The new BMW 730i Pure Excellence is priced at Php 5,990,000 and is available in the following colors: Arctic Grey, Black Sapphire, Imperial Blue, Mineral White, and Sophisto Grey. The new BMW 745Le Pure Excellence is priced at Php9,590,000 and is offered in Black Sapphire, Mineral White, and Sophisto Grey. As with all new BMWs, the new BMW 7 Series comes with a 5-year or 200,000-kilometer manufacturer’s warranty – a new standard in the premium automotive segment in the Philippines.
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